Philanthropy

Math 101: Apply Analytics to Your Donor Strategy

We know we compete for our donors’ attention span. And every day, they receive more messages from friends, family, brands, and organizations via television, email, text, social media, etc.

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4 Ways Fundraisers Can Be Successful Using Data Analysis

I've seen all manner of change in technology as it relates to fundraising. From the advent of email solicitations to the use of social media to connect around a cause, fundraising...

Why Social Listening is Essential in Fundraising

Prioritizing a donor database is critical to any successful fundraising campaign. And yet, the data provided to fundraisers is often lacking. While fundraisers typically know if their donor...

Digital Body Language and the Rise of the Digital Gift Officer

Any poker player will tell you that everyone has a tell. Sleight of hand, a change in voice, something that lets other know the person’s real intentions. Are they bluffing…or not?

Donor and Registration Page Abandonment: How to Win Alumni Back

Lisa Eickoff (not her real name) is browsing your university website. Lisa is an alumna from the Class of 1968 and we know from previous research she has a giving capacity of $1.2 Million....

The Implications of the 2017 Tax Reform and Jobs Act on Philanthropy

If you work in philanthropy, you are probably studying the 2017 Tax Reform and Jobs Act closely. The crux of the matter is simple: the legislation changes the monetary equation for most...