Data Analysis

Performance Metrics: Are They Telling the Whole Story?

I love baseball. I played it as a child from when I was 6 to 16 and it’s always been my favorite sport to watch. To me, there is nothing I’d rather do than relax with a cold beverage and...

4 Ways Fundraisers Can Be Successful Using Data Analysis

I've seen all manner of change in technology as it relates to fundraising. From the advent of email solicitations to the use of social media to connect around a cause, fundraising...

Snowflake: The New Cloud-based Data Warehousing Paradigm

I fly to Boston regularly for business and often sit in its notorious traffic. The city is old and the roads are narrow with cars trying to zip down streets built for horses and carriages....

Data Translation: Getting to the Heart of Execution

One of my personal pet peeves are "FYI" emails. Those emails forwarded to you with those three dreaded letters at the top and an abundance of text that follows…so I scroll. And keep...

Data Analytics and the Future of Twitter

Despite the start of both the Stanley Cup and NBA Finals, the biggest story in the sports world this week has been this investigative report by The Ringer. The report alleges that...

Promoting with Purpose: Digging Deeper Than Revenue

We do a lot of work helping retailers measure the real effectiveness of their promotions. I’m sure you’ve passed by storefronts and seen those 50% off sale signs proudly displayed or the...

MDM: Fundamental to a Big Data Bonanza

Master Data Management. Big Data.

Today’s senior managers, business intelligence analysts, and IT teams talk about these “disruptive” disciplines again and again. We know they’re potential...

3 Initial Steps Towards Becoming A Data-First Organization

If you haven't updated data analytics strategy in the past 18-24 months, it’s probably obsolete. How can you keep it fresh?

Successful business analytics begins with an understanding of...

Democratize Your Data: Grow Your Business & Empower Your Team

Data democratization use to be a phrase that spurred nightmares for IT managers everywhere. For several decades, an organization’s IT department were the data gatekeepers with deep concerns...