Data Analysis

March Madness: The Data Behind the Chalk

There’s an old joke among hikers: If a bear attacks your group, you don’t need to outrun the bear, you just need to outrun your slowest friend. However morbid, the lesson is a valuable one...

Farming for Data

How is it possible that the government shutdown, data and farmers are related? 

We all know data is everywhere today. We know that the United States government has been partially shutdown...

The 3 "I's" of Digital Transformation

It's hard not to feel overwhelmed by the sheer amount of data. With information from credit card swipes, voice-search, social media posts, and password-protected logins online, data...

How to Organize and Measure Major Gift Performance

Major gift officers are handed prospect leads by managers – some warm, some cold, and some who have no indicator whatsoever. The goal is to raise as much as possible from as many people as...

Archetype's Top Blog Posts of 2018

Archetype launched its blog in February of 2018 and to date, we've published 62 articles. Not too shabby for our first year.  

Power Your Performance Reviews: Utilizing Tableau

Performance review season. It seems that everyone dreads the process, and it’s a necessary evil for most organizations.

There Is Another Way: Helping Your Clients Uncover Hidden Solutions

As consultants, we’re often put in a position where we need to find the unturned stone that uncovers a new (and often preferred) solution which meets the client’s timeline, is cost...

What is a Diet Company’s Rebrand Telling Us About Healthcare?

Last week, Weight Watchers announced a major rebranding and redefined company purpose. Although their intent behind the change is currently being debated on social media, the move marks a...

Can AI & Machine Learning Ever Replace Human Judgment?

You've seen the video by now. Yes, the one of Serena Williams arguing with chair umpire at the U.S. Open Finals.

If you know tennis at all, you know she’s a great player. She’s done a ton...