Author: Tim Donovan

Is Custom Really King?

With the endless amount of information available at our fingertips, today’s consumer is more price-conscious than ever. Consumers instinctively search for promo codes before making an...

March Madness: The Data Behind the Chalk

There’s an old joke among hikers: If a bear attacks your group, you don’t need to outrun the bear, you just need to outrun your slowest friend. However morbid, the lesson is a valuable one...

Performance Metrics: Are They Telling the Whole Story?

I love baseball. I played it as a child from when I was 6 to 16 and it’s always been my favorite sport to watch. To me, there is nothing I’d rather do than relax with a cold beverage and...

Data Analytics and the Future of Twitter

Despite the start of both the Stanley Cup and NBA Finals, the biggest story in the sports world this week has been this investigative report by The Ringer. The report alleges that...

Don't Bring an Opinion to a Data Fight: How to Stop Misinformation

As a millennial, I’ve grown up in a constantly “online” world. If I want information, I can access it. If I have a question, I can type a search query and get an answer.