Author: Theresa Lee

How to Organize and Measure Major Gift Performance

Major gift officers are handed prospect leads by managers – some warm, some cold, and some who have no indicator whatsoever. The goal is to raise as much as possible from as many people as...

How to Set Annual Fund Donor Goals

If you work in fundraising, you’re constantly challenged to increase donor participation. If you want to understand mathematically how to do that, keep reading.

Membership + Donors = A Thriving Nonprofit

If you work a nonprofit, you know how many different people come through your door. You see visitors, members, and event guests. And, for most nonprofits, information about these...

4 Ways Fundraisers Can Be Successful Using Data Analysis

I've seen all manner of change in technology as it relates to fundraising. From the advent of email solicitations to the use of social media to connect around a cause, fundraising...