Archetype Blog

Discover Tips and Tricks To Make Collaboration Easier

Promoting with Purpose: Digging Deeper Than Revenue

We do a lot of work helping retailers measure the real effectiveness of their promotions. I’m sure you’ve passed by storefronts and seen those 50% off sale signs proudly displayed or the...

Breaking Healthcare

Most mornings, you can find my son creating LEGO designs from the ideas he imagines in his head. Last week’s design: a tall, all white robot, with cannons for arms and armored chest plate....

MDM: Fundamental to a Big Data Bonanza

Master Data Management. Big Data.

Today’s senior managers, business intelligence analysts, and IT teams talk about these “disruptive” disciplines again and again. We know they’re potential...

10 Security Measures to Ensure HIPAA Compliance in The Cloud

It seems like everyone is coercing organizations to move their data to the cloud. Before your healthcare company signs on the dotted line, there are a few critical security measures that...

Documentation: How to Save Your Organization Time & Money

I met an industry colleague for coffee a few weeks ago. He was in a tough situation and was looking for guidance.

He’s a VP of Finance and like most senior leaders, hasn’t been in the weeds...

3 Initial Steps Towards Becoming A Data-First Organization

If you haven't updated data analytics strategy in the past 18-24 months, it’s probably obsolete. How can you keep it fresh?

Successful business analytics begins with an understanding of...

5 Emotions You Need to Manage During a Systems Change 

As a consultant, I’ve been part of numerous implementations and supported clients from discovery to project implementation to close out to support. And despite working with several...

Why Social Listening is Essential in Fundraising

Prioritizing a donor database is critical to any successful fundraising campaign. And yet, the data provided to fundraisers is often lacking. While fundraisers typically know if their donor...

Driving Towards Success: How to Create a Culture of Training

When I was younger, I couldn’t wait to drive a car. I begged my mom to let me steer our wood-paneled station wagon down Brewster Road. Not surprisingly, she only let me honk the horn.

As I...